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Wednesday, August 25, 2010

FEED ME WITH TV COMMERCIALS VOL. II / Michael Jordan

Era de esperar, uno de los ídolos de mi infancia y de la de muchos: Mr Michael "Air" Jordan. Un pequeño resumen con algunos de los anuncios de la marca que Nike creó para él y algunos otros muy míticos.

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AIR JORDAN I


Dos anuncios, uno prohibido de las zapatillas diseñadas por Peter Moore debido a que la NBA no permitía aquellas zapatillas Negras y Rojas por no coincidir con el código de vestimenta para el campo de juego. Nike lanzo una campaña multimillonaria vendiéndole al gran público que las Nike Air Jordan 1 eran tan buenas que eran ilegales y que Nike pagaría la multa de $5,000 dólares por partido para que Michael siguiera utilizando las Nike Air Jordan 1. El segundo anuncio es el "oficial" y la legendaria foto es de Spike Lee.

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Two commercials, one banned by the NBA because of violation of color dresscode at the court, and the official one. Nike told to people that Air Jordans were banned beacuse they were so good that should be ilegal and that they will be able to pay the $5,000 fine each game for Michael could keep wearing them. The legendary picture at the playgruond is from Spike Lee.





AIR JORDAN WITH SPIKE LEE (MARS BLACKMON)

Entre la Jordan III a la VI, es decir duante finales de los ochenta y principios de los noventa tienen un protagonista muy especial, "Mars Blackmon" (El alter ego de Spike Lee) se convierte en protagonista principal de los anuncios popularizando frases como "Son las zapas? son las zapas?... Dinero, tienen que ser las zapas." y "Sabes?, sabes?, sabes?". Hay algunos de los anuncios de mayor éxito y el último es un "remeber" que ha hecho Jordan Brand con Spike Lee en 2005. Algunos de los anuncios más significativos y el último anuncio de Spike Lee coincidiendo con la retirada final de Michael en 2005.

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During late 80's and early 90's "Mars Blackmon" (Spike Lee's alter ego) became the primary pitchman in Nike commercials for Air Jordans. In these commercials, Mars Blackmon popularized the phrases "Is it the Shoes? Is it the Shoes? Is it the Shoes? … Money, it's gotta be the shoes.". Many of the most significant commercials an the last one is the last from Spike Lee just when Michael Jordan finally retires in 2005.and "Do you know?, Do you know?, Do you know?".











AIR JORDAN WITH BUGS BUNNY

A finales de los noventa el conejo más famoso de la Warner Bros y después todos los "Looney Tunes", con los que Michael haría la película "Space Jam", fueron los encargados de promocianar los dos modelos que más amo de la marca, Air Jordan VII y la VIII, aquellos con los que jugaba al básket y que llevaba puestos todo el día...

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In the late 90's the Warner Bros' most famous bunny and then all the "Looney Toones" , with them he also made the movie "Space Jam", where the ones on Air Jordans' TV commercials, the Air Jordan VII and VIII, the ones I most love, the wich ones I used to play basketball with...





NO AIR JORDAN 90'S COMMERCIALS (Gatorade & McDonalds)

Michael Jordan fué uno de los reclamos publiciarios más recurridos de los noventa pasando a anunciar otros productos además de la línea de zapatillas de Nike. Dos anuncios muy muy famosos de los noventa son el del "pique" entre Larry Bird y Michael Jordan de McDonalds y el legendario "Ser como Mike" de Gatorade.

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Michael was a publicitary icon during this moment making commercials even for other products. Two of the most legendary commercials from 90's the Larry Vs Jordan from McDonalds and the "Be Like Mike" from Gatorade.





LAST AIR JORDAN COMMERCIALS

Por último y demostrando que el tirón publicitario de Michael Jordan continúa intacto, dos anuncios actuales que me gustan especialmente. El primero es del año 2000, cuando regresó con los Washington Wizards, dándole el empujón a una liga que estaba de capa caída. Simboliza a la perfección lo que supuso para él luchar contra su propia sombra, la del mejor jugador de baloncesto de todos los tiempos. El segundo "Deja que tu juego hable" es un anuncio de Nike de 2006 en el que se observa como Jordan influyó y modificó la manera de jugar al baloncesto debido a sus gestos revolucionarios en una pista de juego, todos esos gestos son parte ya de la historia y todos sus seguidores los "copian invloluntariamente".

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For ending, and showing that Michael still has many stuff to sale, two commercials that I specially like. First one from 2000 playing against himself as a symbol of what he did making the leage attractive again with his comeback and giving it the enough power for becoming again a wonderful show. And the other one is "Let your game speak" showing the influence in the game of the basketball players Michael Jordan did becoming a legend and being one of the most important players in basketball history.






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