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Thursday, September 8, 2011

Nike Air Mag...It's About Time??

Esta mañana ha saltado otra vez la eterna noticia, si el año pasado ya hubo un "bulo" utilizado como maniobra publicitaria, que corrió como la pólvora debido al 25 aniversario de la película (cuando se dijo que era el día en el que Marty McFly había ido al futuro, cuando se trataba de la misma fecha pero en 2015). Tal y como publiqué y corregí en el post McFLy. Luego apareció sospechosamente a la semana siguiente este trailer...


Hoy de nuevo alimentando la bola, ha salido la noticia de que ayer se produjo una reunión secreta en la que el mismísimo Tinker Hatfield invitaba con la siguiente misiva a un selecto grupo para comunicarles que el proyecto "It's about time" vería muy pronto la luz.




En la caja se incluía la invitación, una copia del DVD de la película versión 25 aniversario, un kit de productos de los 80 (PEPSI, Nerds, Bubblicious...curiosamente todos sponsors de la famosa trilogía), y las gafas que en la segunda película lucía Emmet Brown (Doc).






Además Frank Marshall productor de la saga, en su Twitter, decía lo siguiente: "Algo realmente grande está a punto de llegar. No puedo decir nada todavía. Nadie debería saber demasiado sobre nuestro destino…"





Por otro lado, se filtró este video en el que se ven cientos de pares en las estanterías de un almacén secereto y esta imagen de la patente. Se había hecho realidad y parecía que Nike por fin iba a sacar a la venta las malditas Nike Air Mag!!








Pues mi gozo en un pozo, tal y como nos desvelan nuestros amigo de Spain Kicks, en una información obtenida a través de fuentes de la marca que en realidad todo es una iniciativa conjunta entre la fundación Michael J.Fox y Nike, para ayudar a la cura y erradicación de la conocida enfermedad del actor. Según dicha información serán 1500 zapatillas que se subastarán 150 al día en este link http://nikemag.ebay.com/. Disfrazar una maniobra publicitaria tan fuerte bajo una acción benefica, es, cuanto menos, reprobable. Teneís toda la información en este magnífico post de Spain Kicks.




Desde mi humilde opinión, de nuevo otra prueba de que probablemente ni siquiera en 2015 podremos ver gente con las dichosas zapatillas en los pies, la subasta cierra las puertas a la gran mayoría de compradores y deja bien claro que la intención de la marca no es ni mucho menos que este producto llegue al gran público, tal y como si que han hecho con otros "intentos" como la "Hyperdunk" o la "Delorean" que eran basketball y 6.0 respectivamente. Es una pena que instantéamente una noticia que debe provocar una gran ilusión deje este mal sabor de boca...Y aún encima no se atan solas...habrá que esperar al 2015!!



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