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Tuesday, July 2, 2013

PUMA BLACK LABEL X HUSSEIN CHALAYAN by Sebas Romero for SUELAS DE GOMA


PUMA BLACK LABEL X HUSSEIN CHALAYAN by Sebas Romero for SUELAS DE GOMA.COM
  
A base de insistir el camuflaje se ha convertido en una tendencia, más que una tendencia casi un “must” de esta Spring-Summer '13 por lo que vi muy interesante hacer algo involucrando este tipo de estampado que siempre ha estado presente en el streetwear. (Ejemplo claro el de Bape y Undefeated).


Buscando, buscando fue como llegué a la colección Black Label de Puma, en la que encontré las piezas de camuflaje perfectas para dar rienda suelta a mi imaginación. Originariamente el camuflaje se diseñó para mimetizarse con el entorno. Personalmente y no se si vosotros también hoy día los que vivimos en ambientes urbanos estamos rodeados de elementos y ambientes que van del blanco al negro en escala de grises, no hay muchos colores. Quizá por eso me encanta vestir con colores vivos para, precisamente no pasar desapercibido en ese tipo de entornos.

 El Conflate Camo de Hussein Chalayan para Black Label de Puma y próximamente el Pop-Art Camo de Miharayasuhiro me parecieron los prints perfectos para hacer un par de video-shootings con el genial Sebas Romero. En este primer video rodado en el único bosque tropical que teníamos a mano todas las prendas y las zapatillas llevan impreso este “Conflate Camo” como un camuflaje creado a partir de plumas y escamas de aves y peces tropicales por Hussein Chalayan para Puma Black Label sobre un os tejidos de texturas realmente sorprendentes así como la piel de las zapatillas. Enjoy!


















(Video & Pictures x Sebas Romero BLACKMEDIA) 

It's been so insistent that the camo is already a trend, more than that is a “must” for this Spring-Summer '13 that's why I thought t would be so interesting to create some stuff about this popular print whos' always been there when we talk abut streetwear. (Bape and Undefeated are clear examples of it).

And searching around is how I got to the Puma's Black Label Collection, where I sould find the proper pieces of camo print to let my imagination work. Originally the camo was created to ... with the environment. Personally, and maybe you think so too, nowadays those who live in the city will agree that we are involved in a gray scale of tones, not many colours around. Maybe that's why I love to dress myself on bright colours, especially for not being another part of this boring environment. 

Puma Black Label's Conflate Camo by Hussein Chalayan and soon the Pop-Art Camo by Miharayasuhiro were the perfect camo prints to shoot this video and photo sessions with the genious Sebas Romero. This first one we shot at the closest Tropical Rainforest we got feats all the clothings and shoes with this “Conflate Camo” print on them. Created by pieces of tropical bird feathers & fish textures all over some amazing fabrics. Enjoy!

PUMA BLACK LABEL X HUSSEIN CHALAYAN by Sebas Romero for SUELAS DE GOMA.COM

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